Led lifestyle photography and eCommerce video production for Ali Weiss Jewelry, shaping a cohesive visual identity across social, web, email, and digital ads.
The vision was to craft a timeless yet modern brand presence that resonates with today’s audience — merging elegance with authenticity to reflect the spirit of everyday luxury.
PROJECT SCOPE
Photography
Produced clean, elevated imagery that highlights product details in real-world settings — designed to showcase the jewelry’s quality, styling versatility, and everyday elegance.
short form video
Created dynamic, platform-native content for Reels and TikTok — blending behind-the-scenes moments, styling, and product details to boost engagement.
UGC-STYLE VISUALS
Shot authentic, lo-fi content that mimicked user-generated style — adding texture and relatability to the brand’s digital presence.
E-COMM VIDEO
Produced clean, minimal video assets designed to showcase product features with clarity and polish — optimized for use across site, email, and paid ads.
WHERE IT LANDED
By blending clean lifestyle imagery, short-form video, and UGC-style content, the brand landed in a space that felt elevated yet relatable — building trust, interest, and consistency across platforms.
ALIWEISSJEWELRY.COM
