Led full-scope creative direction for Massing Group, from photography and short-form video to Instagram management and brand storytelling across all visual touchpoints.
The vision was to create a manufacturing brand that simplifies the process, educates emerging designers, and brings clarity to every step of production.
PROJECT SCOPE
Photography
Visual assets that highlight garment fit, fabric, and craftsmanship — designed to showcase quality and communicate brand value at every touchpoint.
short form video
Behind-the-scenes content and process-led visuals that bring transparency to production — helping brands educate their customers and build trust.
IG Strategy
Built an Instagram presence that felt informative, elevated, and on-brand — combining education, process, and inspiration into a seamless feed.
Creative direction
Led creative direction by assembling and managing a team of experts — producing visuals that translate complex production into clear, compelling storytelling.
WHERE IT LANDED
The result of clear strategy, elevated visuals, and a brand voice that turns behind-the-scenes process into a point of connection — bringing people closer to how garments are really made.
