Executively produced and directed the creative vision for Maverix, blending western heritage with modern sport through photography, video, and storytelling. Shaped the brand’s Instagram presence and crafted a distinctive visual language across all touch points.
We set out to craft more than clothing — Maverix is a statement of independence, grit, and style. Rooted in the spirit of the west and made for those who play with purpose.
PROJECT SCOPE
Photography
Lifestyle and product photography that captures the grit, style, and spirit of Maverix — where the course meets the range.
short form video
Dynamic, story-driven visuals that showcase Maverix’s edge and energy, designed to stop the scroll and spark connection.
IG Strategy
Crafted a cohesive feed and posting rhythm that reflects Maverix’s bold identity and keeps the brand alive in the feed.
production
Oversaw and executed all aspects of production — assembling the team, managing logistics, and ensuring every detail came together to bring the vision to life.
THE FINAL LOOK
An authentic brand story brought to life through crafted visuals and intentional design, channeling the rhythm of the range and the focus of the fairway.
